Crafty Horse Celebrates One Year of Thoughtful, Boutique Equestrian Style

Bec founder of Crafty Horse at home in regional South Australia

Adelaide , South Australia Apr 9, 2025 (Issuewire.com) - Crafty Horse is turning one this April, and what started as a small collection of horse-themed gifts has grown into a boutique equestrian brand with heart, purpose, and a focus on beautifully made pieces for horse lovers of all ages.

Over the past 12 months, the brand has evolved from offering general, light-hearted gifts to a curated collection of quality pieces - like heirloom-style childrens toys made in Australia, luxe equestrian jewelry, and leather-bound notebooks. All are designed with sentiment and lasting value in mind.

Weve really let our customers guide us, says founder Bec. Early on, I realised people were looking for beautiful everyday jewelry they could wear themselves - pieces that also made meaningful gifts for other horse lovers. And when it came to gifting, they wanted something special and unique - items that felt like keepsakes, the kind you could pass down for generations to come.

That community-led approach has helped Crafty Horse quietly grow, earning the attention of like-minded retailers, including iRide Equestrian, who now stock selected pieces from the collection.

In February this year, Crafty Horse also began donating $1 from every product sold to Save a Horse Australia, a small but impactful charity that works to rescue and rehabilitate horses. Its a small contribution, but one the brand is proud to make - starting somewhere and doing its part to support the welfare of horses in need.

As Crafty Horse celebrates its first birthday, it does so with a deep appreciation for the people and horses that have shaped its journey - and a strong sense that this is just the beginning.

For media enquiries, interviews, or imagery, please contact:

Bec Parkin